Posts Tagged with #Harrah's Lake Tahoe Hotel and Casino

Loved it! Enjoyed the stay
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Blog Post

How was casino player tracking created and how did loyalty programs begin?

Everybody loves to receive perks, and for casino-goers, COMPS are the icing on the cake! It adds an extra incentive for players to hit the casino, do what they do for entertainment, and get an exclusive experience. At one point in time... This wasn't the case, and it was purely gaming and the rush of making a bet that was the driving force for the casino. So how and when did this change? Well, it wasn't overnight and there were pioneers that led this movement of tracking play, creating point systems and comping accommodations. URComped CEO, Craig Shacklett, interviews Az Husain, CEO of Casino Science, to dive deep into data analytics and how player tracking came to be and led to loyalty programs. This interview was conducted through URComped's newest B2B social platform, Casino Marketing University, which provides information from industry experts to casino management, marketing, and operations teams. 

Az Husain takes us back to the late '60s, early '70s of gaming history when "Big Data" in casinos originated with the measurement of slot play. As the story is told, Harrah's in Reno was one of the first player loyalty programs and ran a premium point promotion. The employees would watch players wager on slot machines and, for every $20 played, would issue paper coupons which could be exchanged for prizes like toasters and transistor radios. This promotion was manually tracked, full of human error, and far from cost-effective.

During the next decade, this system is improved upon by Golden Nugget in Las Vegas. John Akers, who is actually "The Father of the Modern Tracking System" developed automated ticket dispensers which were installed in 1983 on Golden Nugget's slot machines. For every $50 wagered, a ticket was issued automatically. This innovation reduced the program costs because now they didn't have to pay employees to watch people play. On top of that, they received more precise measurements for a "player's worth." Even today we can see this methodology back now with the drink coupon promotions in Las Vegas.

Fast-forwarding to the late '90s, Harrahs was taking its own step to seal its reputation as an innovative pioneer for marketers. At this time, they were the leader in "Big Data" and "Big Data Analytics" before the term had even been coined. Using their knowledge, they introduced the concept of "total rewards." This became the first REAL loyalty program in gaming that used tracked play to incentivize player loyalty, as well as the gold standard that other loyalty programs would copy. Because players could now be identified and segmented by worth, these programs changed the way casinos actually looked at their players, from their preferences to their spending habits. Ultimately, the greater exactness of tracking led to offering incentives and rewards to players that corresponded to their worth to the casino.

Over time these practices and programs have been improved and specified to individual casino brands. As we look to the future, only more progress is expected to be made, especially when it comes to table game tracking and non-gaming spending. 


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Blog Post

Casino Comp Questions with Craig Vol 18.

Celebrity Cruise Line Pricing Update

We just updated the Celebrity Cruise Line prices on the website, because we realized some of the pricing in the last few weeks was way higher than it was supposed to be. We are always going to give URComped members the best pricing out there. Ideally, it's comped, or if its not comped, heavily discounted. Some of our cruise line partners give us prices per person and others give price us per cabin, and we mass upload the pricing in that way, and it was accidentally switched this last time around. BUT NOW  that has been fixed. So check the pricing again, because there are more comps and the prices are better.

Does URComped honor Caesars Rewards Benefits when booking?

Yes. So if you are a Caesars' member and receive their tier status benefits, URComped will honor any benefits when booking through us. 

Can URComped book at any Caesars properties?

 Yes and no.  We're focused on a handful of Caesars properties right now and that is Caesars Palace Las Vegas, Flamingo in Vegas, Harrah's Lake Tahoe, and Harrah's New Orleans. Through our contract with Caesars, we have connections everywhere, but it's not something we will advertise on the website.  We recommend those properties because we have a stronger relationship with them.

Not sure what URComped is?

URComped works with Casino Partners to give Qualified Members new offers (comps) to Caribbean Resorts and Cruise Lines that they have never been to/ played at before. Think you may be qualified?? SIGN UP (IT'S FREE) upload offers that you've received from either land-based casinos or cruise lines to see what NEW COMPS you qualify for! 

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tcconklin

Harrah's Lake Tahoe is always first class, from the service to the rooms. An excellent choice.
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Why there’s no point isn’t like it used to be
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I like to visit Harrah's in any city we go to with a casino!
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Awesome and Players Club !
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Well if you are looking for a hotel with service, please excuse yourself from the good old Harrahs Hotel and Casino. This casino used to be a fine establishment but it looks like the years have worn on it. We arrived and I expected to get some 5 star service and this was not the case. I called down to see if in room dining was open, to bring us up two nice glasses for our quality bottles of wine and a corkscrew opener, only to find out they do not open until 5pm. My next item of business was seeing if I could get my Tux pressed; and housekeeping just laughed at me after I was on hold and transferred 2 times. I asked do you have a steamer and she said, “Years ago we did.” I guess I will look out the window and stare at the beautiful majestic lake and dream I was at a more service oriented palatable hotel, one where the service matched the view.
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Stayed March 2019 Had a great trip. Harrahs buffet was very good. Hotel was very clean and comfortable . All the employees were extremely friendly .Big Smiles. I had a fun time at the Rendezvous bar. Big shout out to our bartender "Monica Johnson" at rendezvous bar. She made our evening extra special. Will definitely be back.
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Hotel's Casino is a bit too smoky but rooms have been updated and are decent. Food selection in the different restaurants and food court are better ...w/ the upper floor Buffet being the better or best available out of all the Casinos. Otherwise there are plenty variety of good food outside of the hotels & resorts w/in the Tahoe Area.
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