Glenn Straub made a bold move Monday morning, with a management team announcing a total rebrand of the failed Revel casino Straub bought out of bankruptcy. They are calling it TEN, as in "the TEN brand symbolizes perseverance," which Straub will surely need, and arguably has shown, to get the still-outstanding proper approvals from city and state agencies.
Revel casino gets total rebrand as 'TEN' Philly.com